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Thanks for giving a similar example. I am unable to figure out the technique for white curls effect. I gave one but it looks untidy. The soft light gives a slow gradient on either of my photographs on the left and right but the curl effect is not coming as realistic. I have added a small black thin rectangle in the centre but the effect is not looking as close to the posted sample. Please give suggestions.
You have the crease and faded shadow, but you also need to add soft highlights outside the shadows
I started another thread earlier today (NZ time) saying I'd looked at this problem and tried adding a Smart Object with an Action, but was not able to record the step of placing the SO.
Place a Library Asset With an Action?
I created the three layers below by painting the black and white strokes on the relevant layers, and blurring with Gaussian blur. The dark strokes were set to Multiply, and the white to Screen. The three layers were selected and made into a Smart object, and the Smart Object was dragged to a CC Library. Note the transparency is important when making the SO.
At any time after this, you can right click the SO in the library and choose Place Linked and it will be placed in the centre of your image. Free Transform to stretch to the full height, and you are good to go. It would have been icing on the cake to do this with an Action, but like I said, I was not able to record the Placing from Library step in the Action.
Trevor.Dennis wrote
You have the crease and faded shadow, but you also need to add soft highlights outside the shadows
I started another thread earlier today (NZ time) saying I'd looked at this problem and tried adding a Smart Object with an Action, but was not able to record the step of placing the SO.
Place a Library Asset With an Action?
I created the three layers below by painting the black and white strokes on the relevant layers, and blurring with Gaussian blur. The dark strokes were set to Multiply, and the white to Screen. The three layers were selected and made into a Smart object, and the Smart Object was dragged to a CC Library. Note the transparency is important when making the SO.
At any time after this, you can right click the SO in the library and choose Place Linked and it will be placed in the centre of your image. Free Transform to stretch to the full height, and you are good to go. It would have been icing on the cake to do this with an Action, but like I said, I was not able to record the Placing from Library step in the Action.
I was also adding the white blurs using just a gaussian blur applied to a rectangular fills initially when I started this thread.
https://forums.adobe.com/people/D+Fosse wrote
I think the main problem is just that it's slightly overdone. Pull back a bit and it should be fine.
What process are you using? Please give step by step method.
I did say you wouldn't notice it 
OK, I threw away the original, so now I'm just redownloading my own screenshot. It's this:
The shadow gradient in itself should be highly logarithmic in shape, tapering slowly off outwards. You set this up in the gradient editor. 4 or 5 stops may be needed.
I think you guys are placing the highlights too close to the centre. You need to visualise where the highest part of the page will be according to the natural curve of the book or magazine. Developing that from the example at the top of this illustration, places the highlights well outside the crease.
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