Adding branding to building in video?

[TRK13069]

Is there a way to add company logo/branding to building that exists in 4K video I've produced? I've done that many times with still photo's, but can't seem to find anything within Adobe Premier Elements to do same thing with video footage? Thx in advance for assistance.

[Ann Bens]

In fact it the same.

If you have a logo with transparency just drop it over the footage for the entire timeline.

Scale and reposition if necesary.

[TRK13069]

I have done that before, but with this video it has structure that needs to have branding added to specific location/area. Only when that building is on the screen and it must stay on same spot/wall of building. So it's a moving target essentially.

Let me know if anyone else has thoughts on how to accomplish this.

Thx!

[Steve Grisetti]

Ann's method is the way to do it.

You just have to do so at the specific segments that need the logo.

[Ann Bens]

What you want in motion tracking.

Track the building and attach the logo to its path.

If you footage is not stable then results may fairy.

You may need something like After Effect.

[TRK13069]

Attached is still of scene I'm working with.

I'm trying to attach logo to top facia of canopy (white rectangle). Would also like to add logo's to white square equipment inside fence area.

When I select either of those objects it says "object is not moving"...?

[Steve Grisetti]

If you're trying to make the logo look like it's actually part of the scenery or is mounted on the structures in your video, that's a bit beyond the scope of Premiere Elements. You can sort of do it, but it's not going to be locked to the elements so well that your viewers will think it's actually part of the video.

That effect is called Motion Graphics (or Mo-graph) and it's better done with a special effects program like After Effects or HitFilm.

[TRK13069]

I tried adobe after effects and the motion tracking doesn't capture points around the canopy where I need them.

I will try HitFilm next if they allow for trial of the software.

any other thoughts are welcomed...

Tom