3 Replies Latest reply on Apr 4, 2008 4:22 PM by Dinghus

    what is the best format for urls when it comes to seo

    happysailingdude Level 1
      Hi guys

      I’m building a site from the ground up, and today I am looking at the link structure.

      Which is the best out of these would you say? – or is there a better option?

      Option 1:
      www.abc.com/somepage.cfm?productid=1234
      - this is how our urls will look natively, not ideal.

      Option 2:
      www.abc.com/car-parts/fuel-systems/1234

      - this looks nice but actually points to a *virtual* page that is several sub directories deep; im sure i read somewhere that the closer a page is the root the better google will rate it... so maybe this is better..

      Option 3:
      www.abc.com/car-parts-fuel-systems/1234
      - less visually attractive to my way of thinking but perhaps google would rate this page higher than the option 2?

      Option 4:
      www.abc.com/car-parts-fuel-systems-1234
      - my favourite I think – but I am no SEO expert

      Option 5
      www.abc.com/products.cfm/car-parts/fuel-systems/1234

      How about this (which had been suggested to me but i don’t like). I don’t like it because it isn’t www3 correct is it?

      Any comments would be gratefully received, than you very much indeed.

      Is there a better way than the options I’ve put up here?

      Thanks in advance.

      Nick
        • 1. Re: what is the best format for urls when it comes to seo
          Level 7
          happysailingdude wrote:
          > Hi guys
          >
          > I'm building a site from the ground up, and today I am looking at the link
          > structure.

          My personal favorite SEO technique is this one.

          www.abc.com/a-cool-product.cfm
          www.abc.com/b-even-cooler-product.cfm

          Each of these cfm templates contain something like the following two lines:

          <cfset productid=1234>
          <cfinclude template="productDetail.cfm">

          Now a search engine has no idea at all these detail pages are not all
          unique pages. Also, your product name is in the URL which is a prime
          location for search engines to see it.

          With ColdFusion <cffile...> tags it is very easy to create a publishing
          process that automatically creates these two line facade pages. With
          even more advance techniques that trap 404 errors before returning them
          to the client, you can do this on the fly.

          If you really want to hide the dynamic nature of these pages. Configure
          your ColdFusion server to process .htm|.html files and then you can name
          these files like this:

          www.abc.com/a-cool-product.htm
          www.abc.com/b-even-cooler-product.htm

          Which I have read search engines give a higher credibility to do to the
          perceived hand coded nature.


          • 2. Re: what is the best format for urls when it comes to seo
            Oğuz Demirkapı Level 1
            I do not see any differences for options 2,3,4,5.

            We have also something like following in same projects and works as expected.

            www.abc.com/index.cfm/car-parts/fuel-systems/1234

            • 3. Re: what is the best format for urls when it comes to seo
              Dinghus Level 1
              The answer is, who knows? Google changes so often nowdays that what works 1 day won't work the next. So set it up for YOU and make it easy to navigate and the people will hopefully come.
              And yes, the closer to root, the better the rank. That hasn't changed.