It's not malware. It's part of the Adobe Headlights system.
If you activate the Customer Improvement Program in Adobe software, the headlights app sends little bits of data back to the Adobe servers when an application exits. The data is totally anonymous and never contains any information about the documents you have open, it just has basic statistical data such as how often a certain button was clicked. The data is used to work out which features are most and least popular, if something doesn't make sense, etc. - for example if a lot of people click a Help button on a certain dialog, the product engineers for that dialog know it's too confusing!
It'd be good if as many customers as possible turned on the CIP feature, as it's often the primary tool for deciding on changes in new versions. There's no way to 'track' you from the data submitted.