Try exporting as EPUB2. (EPUB3 is only beginning to be supported.) Try these settings in the Media panel. Be sure to check Show Controller on Rollover.
I used EPUB 2 with default settings in a quick test file.
You won't see anything in Adobe Digitial Editions (too old).
But if you load it properly on an iPad with iTunes, it should work.
Here's a screen capture of my file playing in iBooks I just took:
thank you for your reply.
i will try that and will update on progress.
well, i think i know why i cant see it play - i tried it on ipod touch 2nd gen.
i saw all that show video examples - same as you - use iPad....
so i can really see the benefits of epub with video and animation at the moment.