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In a situation like this I would export a PDF as single pages -- DON'T make a booklet, you aren't printing and it will just confuse readers to see things imposed -- and set the initial view in Acrobat Pro to display two-up with coverpage. Your readers can then decid if they want to see the spreads, or change the view for themselves.
Thanks for your quick reply Peter. Looks good!
Do you know about uploading for book format on to my website?
Again, I would just load the PDF. Since you have no control over how the readers are going to view things, or print them, an imposed book or forced spreads is not helpful.