It's some sort of distortion effect applied to a text layer. Try CC Bender/ CC Bend it wit ha few keyframes on the bend amount, synced to the motion of the text layer.
there are no way to make it easier? in example that effect in sony vegas is applied easily using effect called speedy, but i don't like vegas, si im trying after effect, prorably the best so far ive tryied...
CC Bender is really easy to use. Just take the default settings and animate the amount with about three keyframes.
We can make it a lot more complicated with something like liquefy, or even Time Displacement.
Look for the Zippy text preset. It looks pretty close. You could probably add another Skew animator to get more wobble.
AE > Presets > Text > Multi-Line > Zippy.ffx