We are starting to sell digital advertising and it would be nice if Adobe Content Viewer could be downloaded to the desktop for these advertisers who do not have tablet devices nor have InDesign 5, 5.5 and 6 on their machine. They are wanting to proof their ads in an interactive format on their desktop.
I also would like to see a Content Viewer for people without InDesign.
Better yet would be the ability to embed a viewer into a Folio, like a flash with a projector.