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This is a dispicable practice and needs to stop. Bundling crap ware is the worst thing you can do. Stop it.
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Adobe offsets the ongoing development costs of Flash Player, which is made available for free, by offering users the option to download software from select Adobe partners. I understand that this is a controversial change for some users and I'll make sure to represent your concerns to our management team.
The simplest and most straight forward alternative is to uncheck the checkbox. It’s an opt out situation, not opt in and I also understand your position on that.
In the future just download the installers without DLM and bundled software from : http://www.adobe.com/products/flashplayer/fp_distribution3.html