12 Replies Latest reply on Aug 24, 2017 8:12 PM by Rick Gerard

    What video format is best for TV ad ?

    MishaAbesadze Level 1

      Best composition settings

        • 1. Re: What video format is best for TV ad ?
          Pierre Devereux Level 2

          Hi,

           

          The composition settings are not going to make a difference to your final product. You need to know what format the broadcast station requires, and that is the format you export your final output to. The composition settings for the duration of the work done to the project can depend on a whole range of factors - generally, from what I have seen, HDTV - 1080 25 (for my region of the planet that is!)

           

          Pierre

          • 2. Re: What video format is best for TV ad ?
            Rick Gerard Adobe Community Professional & MVP

            If you live in NTSC land then you should work in HD at 29.97 fps. If you work in PAL land then you should work in HD at 25 fps. In both regions the master composition should be 1920 X 1080 pixels.

             

            For delivery you must talk to the broadcaster. Networks and TV stations are very picky about what format you use for delivery. They are very picky about what codecs are used, what the audio is set to, and what length a spot is. For example, in the US, the audio must be 28 seconds long for a 30 second spot.

            • 3. Re: What video format is best for TV ad ?
              Mylenium Most Valuable Participant

              As the others said, ask your TV station or local cinema for what spec they want and then create your content accordingly based on AE's presets.

               

              Mylenium

              • 4. Re: What video format is best for TV ad ?
                Invisio Media

                I suggest you work in a 16 bit image sequence format (TIFF, EXR...) or 10-bit (DPX) throughout the multiple steps of editing, color correcting, etc.  DPX 10 bit is also a standard format for film delivery (and more and more 16 bit TIFF).

                 

                When your video is final and ready to be delivered:

                Quicktime ProRes and Quicktime DnxHD 1080p are known as the best format for television and broadcast.  24p (23,397 or something...) is my prefered frame rate, but NTSC is more common I think (1920x1080 29,97fps progressive).

                • 5. Re: What video format is best for TV ad ?
                  Dave LaRonde Level 6

                  The suggestions above are helpful, but they may not necessarily be correct. 

                   

                  Here's the ONLY way you're going to know for sure: find out the delivery specifications for your project and work backwards from there.  You have to contact the ad distributor / broadcaster / advertising agency / editor.... whoever receives your work.  Presumably, these people already know what they need from you.  You need to find that out.

                   

                  If you don't do that, you're only wasting your time.

                  • 6. Re: What video format is best for TV ad ?
                    Todd_Kopriva Level 8

                    Dave makes an excellent point, which was also made by others: Begin with the specifications from your client and work toward those.

                     

                    Read this article, and be sure to follow the link to the article by Aharon Rabinowitz toward the top:

                    "Planning your work"

                    • 7. Re: What video format is best for TV ad ?
                      jackd8689905

                      These are great suggestions if you work for a TV station.  I produce national and international press releases that will be played on a thousand DIFFERENT TV stations.  I just need to know a good, uncompressed format.

                      • 8. Re: What video format is best for TV ad ?
                        Szalam Adobe Community Professional & MVP

                        DNxHD for some

                        ProRes for others

                        Some may require AVI with a specific codec...

                        • 9. Re: What video format is best for TV ad ?
                          Dave LaRonde Level 6

                          Oh -- VNR's.  How do they get distributed?

                           

                          If they truly go international, you'll probably need 25 and 29.97 versions... and if you're distributing via FTP -- a common method -- I can tell you right not that NO news department using VNR's has the time to download uncompressed video!

                           

                          I happen to work at a Midwestern CBS / Fox affiliate owned by Sinclair Broadcasting.  The most common form of download I see is mp4/h.264 at 1920x1080 29.97.

                          1 person found this helpful
                          • 10. Re: What video format is best for TV ad ?
                            TerryTheNib Level 1

                            Dave, does it also have to be interlaced, or is progressive OK?

                            • 11. Re: What video format is best for TV ad ?
                              Dave LaRonde Level 6

                              Progressive is OK.

                              • 12. Re: What video format is best for TV ad ?
                                Rick Gerard Adobe Community Professional & MVP

                                Almost every broadcaster in PAL and NTSC countries interlaces their output but if you send them Progressive footage then both fields will just be the same slice in time. Identical pairs of fields in an interlaced broadcast equals a progressive look. 99% of my deliverables are progressive. Distributing VNR's would be just what Dave said - H.264 MP4 HD (1920 X 1080) at 29.97 fps. If you send a broadcaster 23.976 files they will be interlaced and 3:2 pulldown added 99.99997% of the time when they are broadcast. Some broadcasters will send the files back.  The standards for VNR's are not usually as high because, let's face it, they put cell phone footage and even swipe YouTube and social media video all the time.  Just make sure that you run multi pass compression and that the audio is stereo and standard format. Don't fuss with the audio presets. The AME will do a great job using the default Match setting for MP4 if you check high quality and MP rendering. You can't get much better than that unless you spend a boatload of money on a specialized video compression app.