What is the best way to reveal text like this?
I have tried the "Stroke" effect which didnt work because the edges are rounded and I have tried a shape layer with "Trim Path" which didnt work because the shape stuck out on my gradiated background.
Animated masks, multiple shapes combined, whatever. There isn't a one-button solution for everything...
I took a careful look at the video and these shapes are not just being revealed, they are changing shape. This leads me to think that they are created with animated masks.
There's another trick for doing this. It's called Gradient Wipe. You can easily create a nice gradient along a path in Illustrator. Just be careful with your path. You'll get something like this:
Just apply gradient wipe, adjust the transition softness to simulate motion blur, and you're good to go. You can do awfully complex reveals with this technique.
Both great answers! Thanks!!