Add 250 mm to the document height...
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I'm with Peter here - make the doc height larger for the 250mm.
Although, 250mm is an awful lot of bleed, I've done 100s of pop up banners to about the same size, and 250mm is ginormous!
Are you sure it's 250mm bleed? It might just be 250mm safe area, as that is what will be pulled from stand of the banner.
I think Eugene is right but if you really need those numbers then cut everything in half and tell them to scale it up when printing.
250mm is the area at the bottom that doesn't get pulled all the way out. The printer asked for 250mm bleed to cover that area. I've worked around it by adding 250mm to the document.
Cheers for your help
You may want to add some marks where the bottom of the banner ends and the "bleed" begins.
This will make your document size 2260mm - which is a bit big for a pull stand if I remember rightly.
Are you sure it's to add the 250mm - or is it to leave 250mm blank - therefore your banner size will be 2010mm - but you leave 250mm - leaving you 1760mm safe type area???
It's a bit up in the air really - there's a few way to interpret it.
Make sure to send them a lo-res Mock Up proof and check it for size only.
Yes I usually design pop up stands at 25% of the original size. I add 1 mm bleed then when scaled it gives 4mm bleed. Any images for stand usually 75 - 150 ppi is acceptable. So your images need to be between 300 ppi and 600 ppi when placed at 25% the size.
It's a huge range difference. This also means you need to find out what resolution they want raster images at.
However, I've used some printers the prefer the full size in the PDF.
I worked on a couple of pullups last week, and they were 2006.6 mm (79 inches) in the "image" area. We were asked for quarter-inch bleed all around, so I have no idea what the printer did for safe area.