Sorry, but that's impossible on an iPad or other iOS device. SWF means Flash and requires a Flash Player to be installed. Flash has never been on the iPad because of Apple's policies, but furthermore, Adobe is denigrating the use of Flash on mobile devices and no longer distributes a Flash Player for any tablet devices.
You should explore a Adobe Digital Publishing workflow if you're looking for iPad interactivity. See the Adobe Digital Publishing Forum for some starting points:
I lookeld as Ashutosh's links. I don't think the first is useful because it's talking about SWF and Flash which won't work on an iPad.
The second is actually a series of Adobe TV videos on creating a portfolio for print, interactive PDF and Adobe Digital Publishin for the iPad. I think that's probably the direction for you to go.