How can I improve the SEO (Search Engine Optimization) of my website?
Hello,
I have pushed my website live and am currently looking at my basic website reviews from "Woorank". There are a lot of areas that I can inprove for SEO and they seem simple enough to take care of. However many suggestions they give require direct input into HTML...and, well, I chose Muse so I didn't have to deal with that jazz. So, the following is a list of items that I am looking to improve on my website and I am looking for the "how to" in Adobe Muse. I have located and read through Adobe's "strategies for SEO" at http://www.adobekb.com/strategies_for_seo.html#addingtitles but i still have unanswered questions.
robots.txt
I know Muse creates a "XML sitemap", which I do not quite understand...because I am only familiar with the sitemap links that are typically at the footer of a website and serve as a directory - but it would be nice to prevent crawlers from accessing specific directories and pages and specify where the sitemap file is located. What exactly Muse doing with my website's "sitemap"? Is this sitemap accessible to people viewing my website or just crawlers?
Headings
My website currently does not use html headings (<H1> to <H6>) I would like to use keywords in the headings. In the "page properties"dialog box, under metadata, it has a "HTML for <head>" box. How do I input words in this? use the HTML such as: <H1>Green Roofs</H1><H2>Landscape Architecture</H2>? separate by comma? Just type in words with a space inbetween?
Alternative Text for images
I have found that only some of the images in my website have the option for adding alternative text. I right click on a photo and I get a "Edit Image Properties..." Option to add alt. text. But some images do not have this option. Why? I hover over an image and keep the arrow pointer (mouse) still and it will display a "tool tip" such as "Hero Frame", "image Frame", "thumbnail", "target", or "trigger". It seems that only on "image frame", "hero image", and "trigger" will right click and display the option for "Edit Image Properties...". Whats going on here?
Blog
I have an active blog that I have as a menu item and when you go to that page on my site, I just have a link that goes to the externally hosted blog. Is there a way to eliminate a click by actually having the user directed to the external blog site when clicking the "Blog" menu tab? I understand that a particular level in Business Catalyst has a Blog engine option.
A lot of these are pretty nit-picky, but I would appreciate any insight given. Thanks,
