1 Reply Latest reply on May 8, 2013 7:33 AM by Curt Y

    Use of the term "re-imagined"

    Noel Carboni Level 8

      I am amused when marketing people use this word...




      In the prior cases I can remember, fictional and real, the use of this term has been associated with failure or cover-up of failure.  For example:


      • In Jurassic Park 2, the younger Hammond gives a speech describing how the mission of Ingen has been "reimagined", as he introduces the concept of a small local theme park vs. an entire island.  This is mere hours before he's devoured by a family of T-Rexs.


      • Steven Sinofsky described Windows 8 as reimagined.  Windows 8 doesn't exactly blaze a trail I'd want to follow.


      It seems to me this is a BS term used to try to make something sound better than it really is.  I'd suggest avoiding its use.