SEO is part art and part science. No web authoring software is going to take your site through all the SEO paces.
With search engines, content is king. You need plenty of unique, relevant, keyword rich text that tells people who you are, and what products and services you offer. Content needs to be organized logically with good semantic tags <h1>, <h2>, <h3>, <p>, etc.. The more searchable text you provide on your site, the better chance people will have of finding you on Google and Bing.
Obviously it takes quite a while for a new start-up to get recognized. This doesn't happen overnight. In my experience, it takes about a year to develop a following & good back links from other reputable sites. In the meantime, you'll need to pony up some cash for Search Engine Keyword Ad campaigns and monitor them closely to ensure you're getting the most bang for your buck. This alone can become a full time job.
If you don't already have one, sign-up for a free Google Webmaster Account and use the tools. Same goes for Google Analytics.
Google's SEO Starter Guide
How to build the best keyword list
High Rankings Advisor
SEOMoz.org - Beginner's Guide to SEO (1-page html)
Good luck with your project!
Thank You Nancy that was a great reply. So two question, the content in the H3 is important, however the H1 and H2 headlines are what Google is going to see as "keyword" content and give higher value to?
I want to get backlinked and indexed from a reputable site that is in my market of email payments, so do I just post in their blogs with a link to my site? That feels like spam, so how would I accomplish something like that? Sorry I'm a newbie to all of this.
You need to read the articles at the links I gave you. And avoid any tricks that could get you black listed.
<h1> is mostly used only one time per page and it typically contains the name of your company and/or web site, i.e. the most important keywords you have.
<h2>Can be used more than once but usually contains an important heading which is further described in sub-headings and paragraphs below it.
<h3>Same as above except this is slightly less important than <h2> or <h1>.
<h4>Same as above except this is slightly less important than <h3> and so on...
<p> and <li> tags contain details and descriptions...
Create your own back links with blogs and social media. Contact other reputable site owners and offer to advertise or trade links with them.
Don't spam message boards or trade links with link farms as these approaches will hurt your site in the long run.
Great I think our site https://atpay.com/ is creating a great mix of content and publishing that will definitely attract people for our designated keywords. Appreciate the help with understanding the Headlines and what content is most valued in regards to keywords.