With Adobe Reader X and XI, you can add a row to the MSI Properties table that will prevent the Reader update service from being installed.
Is there a method to prevent the Flash player 11.7 update service from being installed through MSI Properties?
I understand how to use MMS.cfg to disable update, I am looking to compeltely prevent the service from being installed through the MSI or transform.
There is no way that I know of to install without the service at this time. I thought there was a bug report / feature request for this over at bugbase.adobe.com but I can't seem to find one. I'd suggest creating one and then posting back with the bug URL so that others can add their comments and votes.