Custom CRM form field not updating/showing

Hi,

I've got a problem with my user details form. I've created a user details form, by inserting one onto a page and then taking that form's markup, as there doesn't seem to be a proper way to insert these forms. In any case, everything appears to be working correctly for everything else except one form field, which is a new one I just created.

I've attached the html for this below.

Is there something I'm missing? I've added some data in on the CRM and it still doesn't show anything. Yet this is the module reference the add to page is giving consistently and is correct looking at the references on the CRM Custom Form.

Any ideas? All help appreciated.