That's a good question for a Microsoft Word forum somewhere.
Check the tiny little "Options" thing next to the file dialog button. It contains settings for resolution. By default it will use the document's print DPI setting.
I posted it on the Microsoft forum too... But since I use Photoshop too, I was thinking it might be a problem on that end (the file type I output, or a settings of an output...something) But thanks for your feedback station_two, it was very helpful.
@Mylenium What options thing are you talking about? Are you talking about File > Options > Advanced > Image Compression? Or when you go into Save As > Tools > Compress Pictures? If it's either of those I have tried both and messed with all of the settings and I can't seem to get them to work.
If it's not those two, what exactly is the file dialog button?
Or maybe it's something even with the way I designed it? I dunno...
Here's how they look in the document all nice and clean: http://i.imgur.com/oWgr5Xh.jpg
Here's how they look after exporting to PDF: http://i.imgur.com/ghFrHuP.jpg
The bottom edges go fuzzy, and the lines also get distorted. All of those images are different file types/resolutions/etc.
Don't use Save As > PDF to export the document. Instead print the document to a PDF and select the High Quality Print setting. This isn't going to prevent the image from looking like a raster image when you zoom in on the PDF, but it will keep the compression to a minimum.
On a side note, for this type of work you should really be using Illustrator if you want to retain good quality of your image when exported as a PDF as well as not using Word for this type of work. Word doesn't do the best when it comes to retaining image quality when it's output as a PDF, even when you do use the Print to PDF option as I suggested. The only way you're going to be able to retain high quality output is to setup the graphic in Illustrator, save it as an Illustrator EPS, and then import that into Word. The image below shows the difference in quality between an eps and a png in Word.
EPS above and PNG below as it appears in Word at 100% zoom.
Same setup but at 500% zoom. While the PNG looks to be better quality than the EPS, Word doesn't render EPS files 100% accurately for screen which is why the PNG looks better.
Print to PDF from the Word file. Note that the EPS file looks great at a zoom level of 500% because it's using vectors while the PNG below it is pixelated because the printed version of the logo is accurate to the raster version.
Thanks Comzmicone! This looks MUCH better.
Do you have any recommendations outside of Word? I personally HATE it. But this document was giong to be something that I handed out to partners, so they could rebrand some of the links with their own links.
I'd prefer to use InDesign to create PDF's. But I don't think many of them will have that and/or understand how to use it easily.
Outside of Word, no. If it's something that has to be distributed to other people then Word is your best option.