You can't add sounds in Indesign, because the export to SWF is just a simple export filter. Adobe's tools have kind of a connection to each other, so if you got Adobe Flash, you can surely export something from Indesign, place it in Flash, add the sound and there you go. But in ID, it's just a page transition effect, which can not be configured.
You can do something like this:
In my example I setup my first 2 pages to not shuffle by unchecking Allow Selected Spread to Shuffle:
And then select page 2 and start numbering at 1:
Then finally set the generated HTML page's body color and swf background color the same—I've set them to white #FFFFFF:
Message was edited by: Rob Day
If you don't want a white background, page 1 needs a background frame that's the same color as the HTML background. So here I've made a frame filled with #999999 on page one to match the default HTML #999999
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I guess he wanted to have only the cover page to show before flipping to the next page, which then should show two pages side by side, like in a magazine.
Flash flip books templates can do that.
My #999999 example does that. The cover isn't centered but it's by itself.
Doc, could you please explain more? See, I won't be uploading it online, someone else will be so I can't edit the HTML like in all the other answers here. Can I simply use a pre made flipbook template and edit it into my own? If so, would you be able to recommend a free template??
Yes, that's the purpose of templates. But I cannot recommend one, since I made my last flip book years ago.
The questions now is how good the result shall be or how easy do you want to have it made? There are tools for that, for more or less money, also some free tools and/or templates. Try googling for "flash flip book template", perhaps in combination with "pdf", because some tools create a fully functional flip book from any PDF.
Templates are usually FLA format, so you need Adobe Flash. For a start: http://www.templatesrule.com/flip-book-notebook-templates/
Those are free, but most probably need images instead of PDF. Well, if you got Acrobat, you save all pages as images.