> Blockquotes are the semantic markup, but the effect is a
> So, you might want to call it a 'pullquote' tutorial.
> My thinking is that people looking for the effect would
> for 'pullquote' rather than 'blockquote'.
I Googled both to see what keyword I should go with and I
results returned by "blockquote".
Also, I believe "pullquote" would only be used by english
while any web designer should know about "blockquote" ;-)