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You should ask the ad agencies you're working with whether or not they count the Animate runtime as a part of the payload, or whether or not they have a CDN you can refer to that will allow you to decrease your payload significantly. Also, since we rely on the Google CDN for jQuery, that may also not count against your payload. Depending on the agency, some may only count the non-runtime files against your payload.
Hope that helps point you in the right direction.
Thanks for the help Elaine. Good direction.
What I've ended up doing was delivering a straight-up html file... no calling on js files or image files. I did this with Google's swiffy. I had to limit my content and animation by about 50% of what it was in the original Flash file in order to meet the 40k spec.
According to the IAB your HTML file size is measured by the size of all assets when compressed in a ZIP file, not the file size when expanded. HTML ads will still be larger than their equivalent Flash versions, but this should bring them much closer to parity. Expect your files to be 20%-50% larger rather than tripple the size.
A SWF is essentially a compressed archive of code and assets afterall.
I hope this helps and reaches you in time.
Quite interesting. Thank you for this info. I'm not sure the hosting client has this understanding.
I think, in my case, I could've submitted an html ad nearly identical to its respective Flash ad.