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Its a 'packaged' version of the project files that can be imported into another Adobe application.
- Muse can import an .oam;
- Indesign can place an .oam;
- Dreamweaver can insert an .oam;
Essentially, its a method to add support for Edge Animate into another application (noted above).
ok, so it's not like a different file extension then... same html file and three .js files get uploaded (more easily) into each of the programs that supports it. Cool, thanks
Correct - its not like an executable (swf or exe), but more a compressed/package file.
In fact you can rename the .oam to .zip and decompress the package using winzip or any other zip program.
Hi, a bit late to this OAM party, but still...
The zipped folder is not identical to the stuff you get in a regular Animate file folder, or the published Web folder. The zipped folder (hence, the oam file) contains some extra files to dictate the content of the folder in a more structural way. There is a config.xml, pointing to another xml file, which states various necessary other files and some declarations. It looks like the "manifest" setup you can also see in ePubs (which are also specially zipped folders with html files, images, and all).
Changing the names or hierarchy in such a folder, will yield an incorrect oam file when zipped again. Some servers or applications might detect this and report the file compromised or corrupted !
On a side note: as a trainer I often try to make things less complicated or at least more understandable to my course attendees. Describing the oam file in Adobe Edge Animate is one of such areas where students get lost. Why is it called an "Animate Deployment Package" in Edge Animate and "Edge Animate Composition" in Dreamweaver, while the extension is "oam", and what does the abbreviation stand for actually ? Consistent use of a file format's name and logical extension would help users understanding it better...
Another, and maybe even more important matter is: do advertising agencies accept and support oam files to be uploaded and distributed as banners or advertisements ?
Every half a year or so I tend to do some research on this, and I don't see so much good things happening in a serious way for the oam file. Granted, frameworks like WordPress and Drupal already offer support for oam files by installing plugins on the server, and that's a real good thing ! And you can easily adhere a simple script or click-through link to the stage or any other element to accommodate for Google Adwords or similar services.
But what about the animation file(s) itself ? Do the ads and banner networks or other platforms which cater millions of websites their advertisements, allow oam files to be uploaded to their servers ? Most of them used to support Flash swf files, so one would expect the oam file to be the next step. But it's not happening, yet. Some are developing rules and guides to create video or "rich media" as they call it, but they have their own different ideas around html.
Take a look at some of the links below, and see how this area is developing:
Apple offers their own tool to create "widgets" (similar to the iBook version Edge can publish)
A developing (ugly) application with zipped html (where have I heard this approach before...)
A couple of Blog posts from Double Click, a Google affiliated advertising and marketing platform:
And their suggestions and guidelines for various Rich Media examples:
And finally, the 'God Father' of many ad companies:
In their "Creative Guidelines Release Notes" you can read that the slow-moving IAB is still clueless about html advertising.
Since 2012 they prefer to remain "technology neutral", but they're working on an html specification. Will oam be part of it ?
What is Adobe doing to get more inroads to all this ?