I would investigate the coolness of AE's Fractal Noise effect applied to a solid. If you play with the effect controls for scaling -- NOT the layer's scale property -- you can get some nifty patterns which are dead ringers for metallic reflection.
Use the text as a track matte, precomp the two layers, apply hue/saturation, colorama, a little blur.... there you go. It's one of those things where you can let your mind roam on the possibilites.
You can extrude some text and use AE's built-in Ray-Traced rendering. This could be unbearably slow unless you have a specific kind of GPU in your computer.
You can fake it with the Shatter effect. This will possibly render faster than the ray-traced render and is a tried and true method for faking 3d in AE for over a decade.
Or you can upgrade to AE CC and use C4D Lite!
Layers, glints, blend modes. Look at any Photoshop tutorial on Metallic Text and start there. Here's number 1 on my search:
Try the same techniques in AE. Layers, textures, blend modes, Layer styles or a bunch of other options.