Adding a QR code to the InDesign document, simply creates an embedded image. Anchor that image to a spot in the text and it will translate over to the ePub.
But what is it that you want that QR code to do?
If you want the person reading the book to click the QR code to go to a web page, you'd be better off with a hyperlink.
If you want the person with the book to hold the mobile device up and someone else uses a reader to scan the code, then "Yes." That can be done.
It's awkward, but the devices can mate that way.
Thanks, Sandy, for enlightening me on this.
Perhaps you know, how would I insert a QR code in InDesign, with the intention of exporting to a print pdf later. Is there a program I can use to create the QR code? What information would I need to know in order to create the QR code?
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If you have InDesign CC, the capability is already built in.
I believe there are scripts or third party products which can be used to create QR codes if you don't have InDesign CC. You might do a Google search on "QR codes InDesign".