That is only for the Standard Edition. The price for Enterprise has disappeared with the release of CF11.
Pricing is available on Adobe's website : http://www.adobe.com/products/coldfusion-family.html?promoid=DJDRM
Follow these screenshots
Step 1 : Go to the above link
Step 2: Click on Buy and choose the Appropriate option under "I want to Buy"
Step 3: Get the price
It was a browser issue. After everyone was (nicely) making me sound like an idiot, it dawned on me to open the page in Safari instead of Chrome. That was it. The price for CF Enterprise is not showing up in Chrome (Mac). Thanks.