Chances are you did nothing wrong. Clean conversion from PDF to docx is a very iffy proposition. If the original source for the PDF was Word, and if the source file was converted using the PDF Maker plugin, you have a good chance of a clean conversion back to Word. Otherwise - in my experience, results will vary.
a 'C' student
Thank you, C Student (I love your name - very creative),
I don't know about the PDF Maker Plugin. If that came with Acrobat XI Pro then I guess it did. I just went to Save As and then Word Document...I thought maybe I must have missed some setting. Darn, and that's the only reason I got the 30 day trial was to convert PDF's.
Thanks for your help,
Sorry, I was not clear. Your converted to Word correctly - the only way to do so from Acrobat as far as I know. PDF Maker is a plugin for Word, that converts from doc or docx to PDF. In doing so, it seems to save whatever information is needed to convert back to Word if needed. Unless your PDF was created in this way, conversion to Word is likely to be problematic.
One thing you might try if you have access to Word 2013 is opening the PDF directly in Word (this is a new feature in Office 2013 - will not work in 2010 or earlier). I have not yet experimented to see if Word or Acrobat does a better job of PDF -> docx conversion.