Convert the text to outlines and animate each layer/ shape layer group separately.
You can convert to outlines, but you could also do this -
1) create your text
2) add a Rotation animator
3) go into More Options, change the grouping alignment (basically anchor point for each letter) until it swings from where you want it to
4) check by altering the amount of rotation.... all the letters will rotate
5) to only have one rotate, twirl down "Animator 1" and "Range selector 1" then "Advanced", change the units to "index" - this means you're working with individual letters, not a percentage of the total number.
6) modify the "start" and "end" parameters to start at, say, 3 and end at 4. This will only affect the fourth letter along. (The first letter has an index of 0.)
7) Animate the rotation property (of the animator, not the layer overall) to get the swing you want.
Hope this helps!
Nothing magic here. Put the letter you want to move on a separate layer, move the anchor point to the point where you want the rotation to center and animate rotation. Making it look organic is a matter of timing and keyframe interpretation. You can use an expression to simulate the pendulum motion.
Dan Ebberts Pendulum Expression with an explanation.
veloc = 7;
amplitude = 80;
decay = .7;
This expression would have to be modified to delay the start of the motion and make the layer end up up side down or a null could be added to rotate the layer upside down.
Here is Dan Ebbert's in depth discussion on the bounce and overshoot problems you are trying to solve:
Probably the easiest solution would be to duplicate your text layer, apply a couple of keyframes to rotate the letter upside down and then add the expression to the dupe then pre-compose the layer animated layer and move it down the time line to the point where you want the letter to fall and make a cut between the copied text layer. It would look like this:
Here's a CC project file: Dropbox - swingLow.aep
Thanks everyone! I thought of doing what Rick gerard did but I'd love to fiddle around more with the other suggestions. Thanks everybody!