My profile in camera calibration in lightroom 5 show only embedded. How to set profile to landscape or portrait. I can't find any other option, only embedded.

The profiles are there, but they only display and are only available for raw images. The image that you are highlighting is either a JPEG or some other non--raw file format. The only profile available for non-raw images is the embedded profile.

It is a tad of a confusing UI. It would be nice if it said Embedded: sRGB or Embeded: ProPhoto RGB. But yes, Embedded means it is a true ICC profile and that isn't a raw data file with a DNG camera profile.