Leverage Adobe marketing knowledge in BC

The Marketing feature has it's own package and not just part of the top end package. The factor though you have not considered is the cost of the feature, it costs to run that and you will not ever see it on a webbasic+ package. I have dealt with small and medium business for some time and the lowest package is the marketing one and they are fine with that for a while, but they need more very quickly as their business grows through the online element we introduce and help their business as a whole, not just a website grow.

BC just updates the features, which they have done and plan to do more on. Marketing last year saw a lot of key big changes to bring it closer to even dedicated marketing campaign systems.
Could you suggest what things you are thinking of? One thing I find is people request stuff, but many times they are actually already existing features or abilities of BC.

AB Testing page wise I have done with BC oodles of times, best to use things like google to really get the best stat's, will always be better then a BC implementation but clients have used different pages through BC by default and just the basic BC stats - So that is all doable right now.

Email Marketing, there could be a case for that and good to have but I would not think that would be big on the radar any time soon, there are heaps of things BC need to work on people want more at the moment.

Maybe BC needs to just make some of it's features clearer because it does indeed have several forms of campaign automation now. A little while they rolled some of the latter ones out of Beta and we at Pretty have been rocking them for our clients for a while now.

You can have an automated campaign go out once a week with the blog module with custom email ready layout of the latest blog posts go out and that is all automated. Could you expand on what further things you would like?

Content control etc: Liquid markup is coming and you can go to town soon on the website side of things. Not on the cards for launch but I am sure the BC team would look to role Liquid for campaigns etc.

You can track downloads and all email links are tracked already in BC. What further data do you think you would need?

It would be good to find out what sort of exact enhancements your thinking of, as I mentioned earlier so many people do not use all the features available, but there is much more there then many people realise.

I get you,

The thing to remember though is this is not a campaign nor marketing system. Those systems have teams dedicated to improving those services. BC can not and really impossibly can not, in every aspect of it ever match those. You make really good points but in reality, you can not do it.

AB Testing you can do it, so it is likely you will not see it, at least like in a year or two.

BC has not worked on the core aspects of the platform for some time, Open platform and BC.Next have been a focus in that time.

But these show you their goals. They need to work on core things, things that are broken or not working right they need to fix and address. Where Event's lack they need to address the core things we can not do BUT with open platform and things like Liquid in place means they can open up the data etc from BC so we can finally and increasingly do things ourselves.

Shipping is really limiting and we can not expect them to update it to cover every request. I think that has been a big issue for them. Adobe has had so many requests it has lead them to not do any of them. People like myself have been very frustrated by that lack of work, I think its been wrong and lackluster in many way's but I can also see some reasons why you look at A BIG long list and be reluctant to tackle them.

BUT if you allowed a collection output for shipping, allowed import / export for shipping for example, you instantly make thing a bit easier and you get more options. The next steps would be a method to allow you to insert a ruleset for a 3rd party API to expand on it, rather then them trying to cover all the requirements. Expsing more product information on the cart page such as weight would mean you could then more realise pass that through an API URL request to get your calculated shipping. A step from BC to allow you to then trigger a shipping request from that and your good to go.

So step 1 is work to give us more options rather then just updating things, allows us more options. And then the others over time, even more.

This is the sort of more realistic approach to BC that BC look to finally be taking, and I am all for that.

Open platform needs more features to make apps more viable and easier to create, then more people will make custom solutions to fill the gaps. The things that are not the common requests but will exist and add to the platform.

Your defiantly not wrong in your requests, but I do not see them becoming a priority as core need a lot of work and they pretty set on finishing BC.Next etc so this year is already booked out for example.

Hope that makes sense, Defiantly do not stop suggesting But its good to keep this stuff in mind