From the way we've used the plugins, we typically have been
converting Word (or other types of MS Office docs) to either PDF or
FlashPaper. But we have not typically tried to convert a PDF to
FlashPaper...I'm thinking it's not possible because the plugin
probably doesn't work that way in Acrobat. You can convert to FP or
PDF easily from MS Word, then just link to the converted doc from
your web page.