1 Reply Latest reply: Oct 9, 2014 12:37 AM by Brett -Pretty Pollution

hotmail blocking images & all content from email campaign

tyj00123 Oct 8, 2014 4:24 PM

I recently sent a campaign for a new client who have an existing BC site and have sent many email campaigns.

However it seems this one had the content blocked a lot by people with Hotmail addresses, so all they see is a blank email.

I imagine it could have to do with the content, as it was a "free offer/gift" type of thing, with that kind of wording..

Any suggestions, apart from getting rid of the words "free, gift, offer" etc..?

1. Re: hotmail blocking images & all content from email campaign

Brett -Pretty Pollution Oct 9, 2014 12:37 AM (in response to tyj00123)

Hi Trina

Not really. The biggest advice I can give you is to do thorough testing.
At Pretty Digital we have a VMWARE server set up in the office thats loaded with 30 virtual computers set up to mimic all the main browsers / operating systems and email clients. We do thorough testing like this.

For simpler setups you can use something like Litmus - https://litmus.com/email-testing
We've used this before and it's pretty goodhttps://litmus.com/spam-filter-tests
They also have an additional services that does SPAM SCORE testing. This flags any content issues so you can adjust your content and try again.- https://litmus.com/spam-filter-tests

What you might like to do is team up with another agency to share a litmus account (if you want to be sneaky) we may or may not have done that before. .

Hope that helps.

Brett Stockley
e: brett@prettydigital.com.au
w: www.prettydigital.com.au
s: brett_stockley
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