Rh Variable displays variable name, not value

In master page, header, I have inserted the chapter name. When I generate the output, it displays the variable name, PD Chapter Name, not the value of the variable. The code is unaltered from the button selection 'Insert Chapter Name' . Is there another step I'm missing? Thank you!

<p><?rh-variable_start name="pd-chap-name"

  value="&amp;lt;&amp;lt;PD Chapter Name&amp;gt;&amp;gt;" ?>&lt;&lt;PD Chapter Name&gt;&gt;<?rh-variable_end ?></p>