Different EPUB readers offer different ways to move between pages. What EPUB reader are you using? Usually EPUB readers move left to right to advance through pages with a widget/icon on the edge of the page which you click. I doubt you'll be able to do what you're looking for.
wired and many of my ceramics magazines work this way. is it part of the app that runs these magazines?
Those magazines are creating using Digital Publishing Suite (or a similar process). It is completely different than EPUB.
Start reading about it here:
THANK YOU STEVE!
It only took a couple of weeks of dinking around to find what i was looking for and its the DPS tools.
I suspect there are a lot of people like me who want to make interesting magazines, love InDesign and just needed to find out where the good stuff was. I found the Levine class on it on Lynda already and it is just how i thought it should work. DPS for me started with CCI, Linotype, Studio DoIt, Ventura Publisher, Pagemaker, FrontPage, Dreamweaver, InDesign, Illustrator, Pagemaker, VideoworksII, Macromedia, Director, Metropolis, Authorware - Part of the Gang of 10 at the Seybold conferences whew!