This link with an article about Adobe Apollo (03/21/07)
has an ad in the upper right corner for AMD where the small banner
ad changes into a large (1/4 web-page) interaction with the content
on the page.
Does anyone know how to do this or a URL where there is a
tutorial, explanation, plug-in-magic or course etc. on how to do
The part that intrigues me is that I cannot image that AMD
would pay for 600x600 if they only get that if people interact with
the small banner ad. Also I wonder how the "shadow" interacts with
the page (including the lower banner ad)? If anyone knows how this
is done, I'd love to know.
Here is a guess, having only looked at it for a few
An HTML layer that contains a small SWF files. On rollOver
is changed to a larger and different SWF file. Since both layers
and the SWF background are transparent, it looks as if the page has
been pealed back.
That is an interesting idea.
It is interesting to see how adverts are working with the
web-publishing company to work with the page's html. It seems a lot
more complicated than delivering a flash banner.
I wonder how they work that with the site owner as far as
buying space etc.. (not that I'm asking - just wondering)