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No, not automatically. You'd have to instruct Lightroom to read the metadata from the file.
(Side issue: why do this in Bridge if you want the keywords in Lightroom? I would think it would simply be easier to do this in Lightroom)
Thanks for getting back. The only reason I tried to do it via Bridge is
that I was having a problem getting a keyword applied to a bunch of
selected photos. I then discovered that I had to "sync" once I selected the
group, and that actually did the job. I presume that is the correct way of
applying the same keyword to a selected bunch of photos, unless you know a
Uncheck "Show Metadata for Target Photo Only" in the Metadata menu, and then you can select all of the desired photos, then go to the Keyword List panel and check the box next to the desired keyword(s) — plus there are other similar methods.