As far as I know, $9.99 is the regular price for the Lightroom/Photoshop package. When I signed up I was informed that I would be notified well in advance if the price increases. Those who have been on the creative cloud package for more than a year have indicated that the price has remained the same. Of course, the price could change. Everything else does. Gasoline prices go up and down, but we don't start driving our cars.