That is a very good question, and has been asked before. If you have done any rich media ads with a third party vendor like Pointroll, you know that third party tags are something ad servers like Doubleclick use. Before HTML5 was even a thing I created my own "tags" with HTML, CSS and JS, and supplied them as *.txt files to both Helios and Doubleclick. The biggest difference is everything is absolutely pathed to a server, and you could get pushback if that server is not on a list of trusted domains like Pointroll, or Akamai. AND there is no <HTML><BODY> or </BODY></HTML> tags.
Adobe administrators is there any chance you guys could loop in Doubleclick to get some definitive answers?
If you send me your files I can arrange to test it in DFP.
I really appreciate your offer! Thanks! That sounds great. Let me get the files together and I'll put the link for you.
Here's the files. In theory the html should only be needed as the other files are linked, but I'm not sure it's working.
I ended up publishing from an old version of Edge Animate that has files more simple and did the URL linking.
Thanks again for testing it! Really appreciate it!
What version of edge is this, this looks like something I have never seen as I started with Edge 2. I have Edge CC 2014. The equivalent of an FLA is the *.an file. When you publish your file it creates a publish folder.
For tracking clicks, you want to use a redirect URL or a macro like "%%CLICK_URL_ESC%%
Best bet would be for me to first try putting all the files on the CDN. Do you have Edge CC 2014?
I used Edge Animate 1.5 (old version before CC) Reason I used an old version of Edge Animate is because there was an article
which Sarah Hunt wrote on linking URLs that used the older version. She wrote it in Nov 2013. (I can send link if you are interested)
I do have the latest Edge CC 2014, but that's where I got into a wall with linking the URLs as it's all different now. I know adobe have
done a lot of optimizing (which is great), but it has left it very complicated to figure out how to link it all to URLs.
Once it's all working, I plan to go in and add the tracking clicks like you suggested.
I really wish Adobe was more active here on the forum to help us users. Especially, since I know they want us to use Edge for ads.
I'll keep trying to reach the right person, so we can do this in the latest Edge. I know there has to be a way.
Publish it in CC, and send me the files. I don't do banners in Edge but I do high impact ads in Edge and I upload all my assets to a CDN, with an images subdirectory, and nothing has to be absolutely pathed. I even do iFrames from a different domain, so there is not strict sand box security like Flash has. Click tracking is done with redirect URLS and impression tracking with third party tracking pixels.
I think a lot of people who do banner work for agencies do not have access to a server for calling their files.
I agree. I think Adobe should sit down with Doubleclick and work this out.
Check your private messages
searched for Edge Animate on the Doubleclick for Publishers forum. There was a link to this thread.
One thing that happens with ad servers is they have a list of approved vendors. This allows them to block files that are hosted in shady places that could be malware. That would be one reason you have to go through a rich media vendor.
Adobe is there any chance that you guys can get together with Doubleclick and work this out?
I have verified that an Edge published banner can be booked into DFP (Doubleclick for Publishers) as a third party tag by creating an iFrame of the link to your edge published HTML file. You save that file as a *.txt.There is still the issue of click URL macros, and cachebusters. For DFP the click URL macro is %%CLICK_URL_ESC%%
So you would probably use in Edge
then for the cachebuster, DFP's is random=%%CACHEBUSTER%%
This is what an Edge published banner tag would look like.
marginwidth="0" marginheight="0" scrolling="no" width="160" align="top"
IMO it is worth pursuing using Google Analytics for the reporting, as you can put your Google Analytics code in your Edge published HTML file.Hopefully someine with GA experience will chime in.
Check your private message, I have been doing more digging