Not sure what you are trying to do. It would help a lot if you explained it clearly.
If you mean you want an image inline in your text, then yes, File > Place... find your image and say OK and it will appear where your cursor is. Be aware, though that unless the image is quite small it may force the text into overset, so it may be safer to place the image on the pasteboard first, then scale as required before moving it into the text (cut and paste to make it inline).
Placed images may be embedded from the flyout menu in the Links panel, but it's not recommended as it adds a lot of weight to the file and makes updating harder.
In your InDesign file, or in the output (interactive PDF, for example). I don't do interactive, but it's certainly possible to create an interactive PDF in ID with buttons to open an image.