We run banner ads on various websites that link back to us or to our retailers. We currently use static images and the occasional animated gif.
I downloaded Edge Animate and completed many Lynda.com tutorials and feel competent in using the program. My background is more in video and design not web. I send the files to our web designer and he uploaded them to a blank page and they work fine.
However when i have sent them to our advertisers they are like "what the hell is this?"
Is this because this is a new format that they are not used to or am i doing something wrong?