8 Replies Latest reply on Jul 5, 2006 7:08 AM by Newsgroup_User

    OT: Google adwords?

    Level 7
      Anyone know how these really work?

      As I understand it everytime someone clicks on the 'sponsored link' you
      get charged a 'click per view rate'.

      Out off curiosity I decided to see what would happen if I kept clicking
      the same sponsored link over an over again.......the advert eventually
      disappeared. This was when presumably it reached the 'budget per day' as
      chosen by the person who intially placed the advert.

      Ok, so what stops a rival company from clicking their competitors advert
      into oblivion. I can't beleive its that simple?

      I must be missing something here.

      Os.

        • 1. Re: OT: Google adwords?
          Level 7
          Humm..... it appears that google adwords has some way of detecting when
          the click through is being 'abused'. Whilst the advert disappears, it
          does re-appear after about 10mins.




          Osgood wrote:
          > Anyone know how these really work?
          >
          > As I understand it everytime someone clicks on the 'sponsored link' you
          > get charged a 'click per view rate'.
          >
          > Out off curiosity I decided to see what would happen if I kept clicking
          > the same sponsored link over an over again.......the advert eventually
          > disappeared. This was when presumably it reached the 'budget per day' as
          > chosen by the person who intially placed the advert.
          >
          > Ok, so what stops a rival company from clicking their competitors advert
          > into oblivion. I can't beleive its that simple?
          >
          > I must be missing something here.
          >
          > Os.
          >

          • 2. Re: Google adwords?
            Level 7
            They can work well, all depends on the subject of the ad.

            Basically, you set a maximum value you're willing to pay per click. That
            value determines your position in the list of other adverts, although if you
            get a good click through rate google assumes your ad is more relevant, and
            moves you up a bit. Usually the value you pay is slightly less than maximum
            value per click.

            The success of your ad depends on choosing good keywords, so that the ad is
            only shown on relevant searches.

            Few tips gained from experience:

            Position 4-6 is the best position to be in, people tend to click in the
            middle of the list, more than ad's at the start and end of the list.

            Put your price etc in the advert, that way if people think its too
            expensive, you don't have to pay for a wasted click.

            Make your ad text clear and to the point

            Ad's work better with a small number of competing ad's, if you are competing
            with 40 other ad's say, then you have to have a much higher cost per click,
            and less chances of the ad being successfull.

            Its all down to experience really, common sense logic often doesn't apply,
            and you need to have a "feel" of the campaign to get the optimum click
            through rate, and ranking. Eg as above, positions 4 - 6 usually do much
            better than 1 - 3, even though they cost less per click.

            You can't use up someone elses budget by repeatedly clicking on the same ad.
            Google have a lot of measures in place to detect click fraud, ie checking
            the number of clicks coming from the same ip, and more than a couple would
            be disregarded.

            Gareth
            http://www.phploginsuite.co.uk/
            PHP Login Suite V2 - 34 Server Behaviors to build a complete Login system.


            • 3. Re: Google adwords?
              Level 7
              I tried it once, I sold 500.000 computers in a week and I'm now retired :)

              Cheers

              Pablo

              "Osgood" <notavailable@atthisaddress.com> wrote in message
              news:e8e0vh$sq1$1@forums.macromedia.com...
              > Anyone know how these really work?
              >
              > As I understand it everytime someone clicks on the 'sponsored link' you
              > get charged a 'click per view rate'.
              >
              > Out off curiosity I decided to see what would happen if I kept clicking
              > the same sponsored link over an over again.......the advert eventually
              > disappeared. This was when presumably it reached the 'budget per day' as
              > chosen by the person who intially placed the advert.
              >
              > Ok, so what stops a rival company from clicking their competitors advert
              > into oblivion. I can't beleive its that simple?
              >
              > I must be missing something here.
              >
              > Os.
              >


              • 4. Re: Google adwords?
                Level 7
                gareth wrote:

                > You can't use up someone elses budget by repeatedly clicking on the same ad.
                > Google have a lot of measures in place to detect click fraud, ie checking
                > the number of clicks coming from the same ip, and more than a couple would
                > be disregarded.

                I assumed that was the case but wondered why the advert disappeared
                after repeatedly clicking, not only from my computer but from someone
                elses who I checked with. It did however return some ten minutes later.
                So as you say Google do have some sort of measure to prevent click
                abuse. Just cant work out how it works.

                Thanks for the additional information.

                Cheers

                Os.

                • 5. Re: Google adwords?
                  Level 7
                  Maybe you shouldn't have sold Dell computers ;)

                  Pablo wrote:
                  > I tried it once, I sold 500.000 computers in a week and I'm now retired :)
                  >
                  > Cheers
                  >
                  > Pablo
                  >
                  > "Osgood" <notavailable@atthisaddress.com> wrote in message
                  > news:e8e0vh$sq1$1@forums.macromedia.com...
                  >> Anyone know how these really work?
                  >>
                  >> As I understand it everytime someone clicks on the 'sponsored link' you
                  >> get charged a 'click per view rate'.
                  >>
                  >> Out off curiosity I decided to see what would happen if I kept clicking
                  >> the same sponsored link over an over again.......the advert eventually
                  >> disappeared. This was when presumably it reached the 'budget per day' as
                  >> chosen by the person who intially placed the advert.
                  >>
                  >> Ok, so what stops a rival company from clicking their competitors advert
                  >> into oblivion. I can't beleive its that simple?
                  >>
                  >> I must be missing something here.
                  >>
                  >> Os.
                  >>
                  >
                  >

                  --

                  kim
                  --------------------------
                  http://geekministry.com
                  • 6. Re: Google adwords?
                    Level 7
                    ah hahahahahahahahahah






                    "Kim" <not@this.com> wrote in message
                    news:e8ecte$dfj$1@forums.macromedia.com...
                    > Maybe you shouldn't have sold Dell computers ;)
                    >
                    > Pablo wrote:
                    >> I tried it once, I sold 500.000 computers in a week and I'm now retired
                    >> :)
                    >>
                    >> Cheers
                    >>
                    >> Pablo
                    >>
                    >> "Osgood" <notavailable@atthisaddress.com> wrote in message
                    >> news:e8e0vh$sq1$1@forums.macromedia.com...
                    >>> Anyone know how these really work?
                    >>>
                    >>> As I understand it everytime someone clicks on the 'sponsored link' you
                    >>> get charged a 'click per view rate'.
                    >>>
                    >>> Out off curiosity I decided to see what would happen if I kept clicking
                    >>> the same sponsored link over an over again.......the advert eventually
                    >>> disappeared. This was when presumably it reached the 'budget per day' as
                    >>> chosen by the person who intially placed the advert.
                    >>>
                    >>> Ok, so what stops a rival company from clicking their competitors advert
                    >>> into oblivion. I can't beleive its that simple?
                    >>>
                    >>> I must be missing something here.
                    >>>
                    >>> Os.
                    >>>
                    >>
                    >>
                    >
                    > --
                    >
                    > kim
                    > --------------------------
                    > http://geekministry.com


                    • 7. Re: Google adwords?
                      Level 7
                      >> Just cant work out how it works.

                      LOL, don't think anyone can work it out :-)

                      There are possible reasons though:

                      It may be that google detected a number of clicks to the advert in quick
                      succession, and if its against the normal pattern for the ad, it can pull it
                      temporarily.

                      Possibly the ad did use up its budget, from a range of clicks, rather than
                      just from yours, and the owner upped the budget.

                      The owner of the ad may have made a change to the ad, which take a little
                      while to take effect and make it live again

                      Maybe that google paused the ad's while it pulled all its figures for the ad
                      together, to make sure it didnt go over its daily budget

                      Gareth
                      http://www.phploginsuite.co.uk/
                      PHP Login Suite V2 - 34 Server Behaviors to build a complete Login system.


                      • 8. Re: Google adwords?
                        Level 7
                        Also there is the option in Adwords to either:

                        a) spread your budget throughout a day or
                        b) display your ad when it meets the search keyword until the daily budget
                        is used up.

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                        "gareth" <gareth@buzzinet.co.uk> wrote in message
                        news:e8g41s$giq$1@forums.macromedia.com...
                        >>> Just cant work out how it works.
                        >
                        > LOL, don't think anyone can work it out :-)
                        >
                        > There are possible reasons though:
                        >
                        > It may be that google detected a number of clicks to the advert in quick
                        > succession, and if its against the normal pattern for the ad, it can pull
                        > it
                        > temporarily.
                        >
                        > Possibly the ad did use up its budget, from a range of clicks, rather than
                        > just from yours, and the owner upped the budget.
                        >
                        > The owner of the ad may have made a change to the ad, which take a little
                        > while to take effect and make it live again
                        >
                        > Maybe that google paused the ad's while it pulled all its figures for the
                        > ad
                        > together, to make sure it didnt go over its daily budget
                        >
                        > Gareth
                        > http://www.phploginsuite.co.uk/
                        > PHP Login Suite V2 - 34 Server Behaviors to build a complete Login system.
                        >
                        >