You can only have simple designs with reflowable text ePubs. If you want to have higher design values then have look at fixed layout ePubs. You really need to upgrade to InDesign CC2014 to have the facility to do these.
You'll also need to learn how to produce them. Have a look at the excellent tutorials at Lynda.com
Also have a look at this new book: Digital Publishing with Adobe InDesign CC: Moving Beyond Print to Digital: Diane Burns, Sandee Cohen: 9780133930160: Ama…
There is an Adobe ePub forum on here.
Much appreciated for the references. The last time we tried this (CS 5.5), we ended up formatting layout specific to the device intended for view---which was different that our printing format. It was difficult, to say the least. I understood that the next IND release added help with this to try to automatically adjust layout to different device standards, all self-contained within the single IND file as opposed to saving multiple files each with its own specs determined by device. Helpful, but still ...yikes. Everything at the time was pointing to DPS. Not sure that's ideal for us though.
Based on your suggestions, I did find a nice video intro here. This is CC2014 and looks beautiful---assuming EPUB3 is universal. Hey, at least it's a foot in the right direction. Thanks for that!
Also, my bad on posting here. I did not see the sub-forum lists on the far right among all the many frames fighting for my attention over there. It's been a while since spending much time here unfortunately. Things are very different!
If any mods see this, please move to the appropriate section? I will see if I can edit my OP to note this too.