Doubleclick studio wont let the dns files be hosted.
Now I'm wondering if this is an antiquated method of gauging the effect a banner has on a website. My question is, should java script count towards the final K size of a banner? isnt it typically loading images that the publishers are concerned with?
Does a 100k java script file take up the same bandwidth of loading an image onto the site? I'm not sure how I could convince such large entities to change how they view the spec sheet but if as i suspect java script shouldn't be lumped into the same category as images then maybe I can convince someone to change the required specs and split it into "images" and "java script" kilobyte sizes.
From the Double-click best practices (Developer best practices - DoubleClick Rich Media Help):
oh thanks for the link this clears up my whole problem with standard banners
"Standard HTML5 display ads are made up of an HTML file and a file of images. The 40K weight limit should be measured by adding together the sizes of the HTML file and image file."