I'm not sure why you're trying to install a 32-bit version of the program on a 64-bit system -- but the Windows version of Premiere Elements comes in both a 32-bit and 64-bit version. You should match the program version to your operating system.
BTW, if you accidentally bought the 32-bit version, you can still download the 64-bit free trial version from the Adobe site and then use the serial number from your purchased version to activate it.
Did you purchase these programs from Adobe as online download or from some place else?
What computer operating system are you using for this Premiere Elements install - Windows XP, Windows Vista, Windows 7, 8, or 8.1 (32 or 64 bit)? Other?
Could there be a possibility that your computer is Windows XP or Windows Vista? If your Premiere Elements is 13, then remember that version 13 no longer supports Windows XP or Windows Vista (be it 32 or 64 bit).
I have actually tried to download and install Premiere Elements 13 tryout from the Adobe web site to a Windows XP 32 bit computer. The download worked, but the program refused to install.
If you are trying to install from an online download Windows 7, 8, or 8.1, remember that you will need 2 files (.exe which is the extractor and .7z which is the program itself). And each of these files should have 32 or 64 bit included in the file name.