Hello Victoria and all.
Looking for the same topic. I wanna insert metadata with tags, webpage adress and info typed on the picture itself for search engines. In Photoshop i find "File Information" in File Menu. That works?
You can add metadata to any image imported into Lightroom. While in the Library Module you should see the metadata panel on the right hand side of your screen. Click in any field to activate it, and then fill in the info you want.
info typed on the picture itself for search engines
I'm not aware of any search engines that recognize and find info typed on the picture itself. Could you explain more?