Adobe Content Viewer is meant for viewing Adobe DPS publications, not PDF-files.
PDF files can be opened into a PDF-reader app. Some of them can partially show interactive features of PDF-files. Some of them are not supporting interactivity at all.
Maybe you should consider using HTML or HTML5 formats. There are quite a few good ways to produce that stuff directly from InDesign... and it works in all devices.
Take a look at this sample:
It has been exported with eDocker from InDesign as a self hosted files, so you can put them to your own server.
Hyperlinks, youTube videos, slideshows, image pop-ups and scrolling text windows have been used.
Other ways to export HTML:
Adobe Online Publishing (tech preview feature in InDesign CC2015, suitable for public documents)
in5, 3rd party plugin like eDocker, produces HTML5 files directly from InDesign.
You are a tiny bit confused in that interactiev PDF has nothing to do with Content Viewer.
Interactivity in PDF that works on tablets is very limited: Hyperlinks (also in TOC, Cross refs and InDex if you use the right tools in InDesign) work and some simple navigation buttons can work in most (but not all) readers.
The created PDF can be viewed on tablets in a PDF reader like Acrobat Reader, The Good Reader or even (limited) iBooks on iPad.
If you want really interactive documents and keep your page layout, you should Defenitly take a look at FXL (Fixed Layout) ePub.
eDocker looks like a good option. DPS although good, is an expensive option for one-off publciations
Thanks Frans, ePub may also be another option to explore
The disadvantage of Fixed Layout ePubs is that it will only work on certain devices.
Annual reports are usually read by a wide range of stakeholders, who use a variety of devices, and who may not be that computer/device literate. If this is so, I would suggest you consider explaining to your client the limitations of digital versions of publications and that it might be better if they produce a simple PDF without interactively of the report – it will be easy to produce, will look good, it can be read on any device, and they are easy to distribute.
Just a thought.
Already been down that path of explaining – they want animations, videos, and all that jazz.
Oh well, good luck, if you have the skills and they have the budget you should do very well out of it!
I would recommend, to protect yourself, you put in writing what the different digital formats can and can't do.
By the way have a look at in5, it might be able to do what you want: Ajar Productions: in5
Let us know how you get on.
If they want animations, videos, and all that jazz, then FXL is the only way to go.