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Macromedia typically allowed upgrades from maximum 2 versions back. After Director
So, your upgrade serial number may be looking for a D8.5 serial number.
If you want to email me directly at email@example.com, we can discuss your serial
number situation in more detail and see what can be done.
Director Lecturer / Consultant
@ Dean: Since a couple of days Adobe is offering a special Upgrade for Director 7 and Director 8 customers (this offer is up until early january). So all should be fine...
@ David: Is it possible that you have purchased the wrong Upgrade? In the Adobe online shop you have to choose whether you will upgrade from Director 7/8 or from Director 8.5/MX. Never the less you should contact the customer service via e-mail: http://www.macromedia.com/support/email/cscontact/.
Hey, thanks for your replies. After going through Activation Support, then Customer Support, then Technical Support, then back to Customer Support, I'm finally up and running. Seems they didn't produce a special installer for this particular offer (upgrade to DMX2004 from Director 7 or 8) and had to use a "dummy" serial number that customer support gave me. If any one has this problem, just call Technical Support directly; they'll verify your serials and produce a document for Customer Support to give you a number you can use.