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When you place an AI file, you are actually placing a PDF. Anything in the PDF that is vector remains as such and text stays live as well.
If you want it rasterized you’ll need to open it in Photoshop and save it as a raster image.
Just curious, but what made you think they’d be converted to JPG?
It was only an assumption, thinking that 'reduced size PDF' would flatten them. Not an educated assumption, admittedly.
This is something I need a bit of educating in. I get requests often to make the PDFs I deliver smaller, yet some just won't reduce and they're only a handful of pages in size.
This one, for example, is 7.8MB in size, yet I feel it could be made smaller. Am I right in thinking this, and if so, what should I have done differently?
Really grateful for this dialog. If been struggling with this for a while.
Open it in Acrobat and choose save as other>optimized PDF or reduced size PDF to see what you can do.
But there’s just so much that can be done before you destroy the quality. I do not consider 7.8MB large, but I have a screaming fast connection here.
Thank you, again
I'm in a world where sales folks email documents and simply refuse to link to them instead. They're always wanting a small pdf to attached and have heart attacks when they're asked to email out something like the file I linked above. I agree, 7.8mb is not large - yet I'm finding that I'm having to defend that opinion more often than not. The 7.8mb is the file size after it was optimized/reduced. I'm still thinking something I'm doing is wrong.
As I said, there’s just so much you can do.
The diagram on page 6 seems to be about 2 megabytes all by itself. It's vector, neither Acrobat nor InDesign can reduce it because there isn't any good way to do that (which part of an engine design to leave out...?) You may want to prepare rasterised versions of the biggest vector images, and use them for the online version. I think you were on the right lines, except assuming this would automagically happen. Most vectors are smaller than the corresponding rasters, so be selective.