This has nothing to do with LR, but your Retina display.
When a web browser detects that the screen is Retina (high pixel density), it scales everything, images included, to 200%.
This is to ensure that text is readable, and that things look "normal", but images will loose sharpness because of the scaling.
It is possible to solve this by serving Retina displays images that have double pixel dimensions - in your case they would be 1600 x 1200px.
These images are named with @2x at the end. So you would have to make two versions of every image - for instance image.jpg and firstname.lastname@example.org.
image.jpg will be served to regular displays, and email@example.com will be served to Retina displays.
I use a solution from Retina Images
You can see it at work on my website - http://perberntsen.com
I should add that ppi is totally irrelevant in this context - it only comes into play when printing.
You can enter 1 or 1000 ppi, and the image will display exactly the same. Only pixel dimensions matter.
Thank you Per! Yes I understand that PPI doesn't matter. If I do if you suggest - does that mean I have to upload X2 images for every image on my website? Not sure how I am going to do that..
This of course requires coding on your website. If you have a web designer, he or she should be able to code it, (if not, get someone who can)
If you use Wordpress, I think there are options to use @2x images.
Or, if you do your own web design, it's not that hard to do this yourself.
As for Lightroom, make two export presets for the two different sizes.
The regular and @2x images must be in the same folder. Edit: on your website, that is.
I think Muse can handle twin versions quite easily (haven't tried it, though).
Nice site, Per. I've seen some of your work before, and especially the "Norwegian Landscapes" series has been a bit of an inspiration for a long time. Love the way you drained all sentimentality out of it Here are two random examples in (more or less) that spirit:
I have never used Muse, (I use DW) but it seems that Muse sites first will load the regular image, and then the @2x image on top of it.
Not a good solution, since loading time will increase, and it may look confusing to the user.
(Besides, Muse creates bloated code that's hard to edit manually, and doesn't create responsive sites that will adapt to smaller screens.)
The solution I use will only load one image, depending on screen pixel density, whiich reduces bandwith use to a minimum.
The @2x images are supposedly four times the file size of the regular images, but I've found that I can apply more compression to them (20 units less on the LR quality scale), and still get good results. So they end up being a little over twice the file size, sometimes close to three.
Nice site, Per.
thank you! I take it that you are familiar with Jens Huage's bus series? Jens Hauge: Gjennom Noreg i buss