I know this sounds like a stupid question, but I loaded a new
program with my new version of Flash called AIR - the only thing I
found was Adobe's vague description:
"With the Adobe® AIR™ runtime, you can deliver
branded rich Internet applications outside the browser that give
you a closer connection to your customer.
Adobe AIR uses the same proven, cost-effective technologies
used to build web applications, so development and deployment is
rapid and low risk. You can use your existing web development
resources to create engaging, branded applications that run on all
major desktop operating systems.
The benefits are extensive. By using Adobe AIR as part of
your RIA strategy, you can boost productivity, extend your market
reach, enhance customer satisfaction, improve customer retention,
lower costs, and increase profits."
Sounds great - but what the heck is this great program that
boosts productivity?!? I've been using Flash and Dreamweaver since
their inception, and I'd like to know what this RIA strategy,
market reaching, profit increasing software does... (and if it's
something I'll actually find a use for)...